How Liqui Moly exceeded sales targets by empowering its sales force
Liqui Moly, a leader in German lubricants and additives, manufactures and markets high-quality products in over 150 countries, with more than 50 years of experience and a global presence.
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Challenge
Identify improvement opportunities in the sales force profiles.
Solution
Implementation of strategic development and training plans.
Impact
Sales target exceeded and improved cross-department communication.
Context
Strengthening Key Competencies to Drive Commercial Growth
The accelerated growth of Liqui Moly Peru led the sales management to create a development opportunity for employees. The challenges to be addressed included identifying competency gaps, establishing a bench for the sales force, onboarding new talent into the sales team, and developing and implementing career plans for leaders and salespeople.
Strategy
Training and alignment to empower the sales team
Liqui Moly Peru implemented a strategy to close competency gaps. They used PDA Assessment to identify the necessary skills and created a training program focused on self-awareness. This improved the sales team’s performance and eased the onboarding of new talent, fostering a more collaborative environment aligned with the company’s objectives.
“The process with PCG has improved team communication and enthusiasm, positively impacting sales. Through self-awareness techniques and understanding behavioral profiles, each team member trusts their own abilities and those of their colleagues, exceeding monthly goals. We are confident in maintaining and surpassing the double-digit growth achieved in recent years.”
Sebastian Kunckel, Sales and Marketing Manager
“The process with PCG has improved team communication and enthusiasm, positively impacting sales. Through self-awareness techniques and understanding behavioral profiles, each team member trusts their own abilities and those of their colleagues, exceeding monthly goals. We are confident in maintaining and surpassing the double-digit growth achieved in recent years.”
Sebastian Kunckel, Sales and Marketing Manager
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